It's a high speed convection oven. Restaurants have been using a version for decades. It's not frying, because you're not using heat transfer from hot oil to cook the food. No idea what idiot marketeer came up with that name.
"How are you going to cook that steak?"
"I'm going to steam it."
"Looks to me like you're cooking it over a charcoal fire."
"Yeah, but the Marketing Department decided to call it steaming."
"How are you going to cook that steak?"
"I'm going to steam it."
"Looks to me like you're cooking it over a charcoal fire."
"Yeah, but the Marketing Department decided to call it steaming."
