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I sent this to ASDA's chief customer officer in 2023...
Hi David,
Here's the idea. Imagine a story board... imagine this...
Hopefully you have seen Terminator and The Full Monty (TFM)?
The ad opens with the back of a leather biker's jacket, not showing who is wearing it, going into Asda's Sheffield store at Easter. You might sense it is The Terminator at this stage. But how would Asda get Arnie to appear in one of their ads? No... surely not?
Scene cuts to shoppers in the Easter egg aisle, filling trolleys with their purchases. A young woman has a young child in a pink bunny outfit sitting in her trolley's baby seat. The woman is perusing the aisle of Easter eggs.
Cut to uniformed security guard Dave (Mark Addy from TFM) chasing Gaz (Robert Carlyle from TFM) down an aisle toward the front doors. Gaz is clutching a pile of boxed Easter eggs to his chest, as he runs to escape.
Cut back to the Easter egg aisle. Now we see Arnie, as himself, in his biker's jacket, standing the other side (from the camera) of the young woman with child. He's examining a Cadbury's creme egg in his hand. He sees the chase and looks toward the door. Cut to red button by door marked "Door Close".
Cut back to Arnie. He throws the egg... it's shown sailing through the store... it hits the red button just as Gaz is about to exit, the doors close, and he rebounds off them onto his back. The Easter egg boxes scatter. Gaz is apprehended by Dave.
Cut back to Arnie, with a smirk on his face. He looks directly at the baby in the pink bunny outfit, pink ears flopped forward, and says his famous catchphrase "Hasta la vista, baby!", only he pronounces it "Asda loves Easter, baby!"
THAT'S the punch line!
Now say "Asda loves Easter, baby!" yourself several times, in your best Arnie accent!.
See how well it works in place of "Hasta la vista, baby!"
Well... what do you think?
Needless to say, ASDA didn't run with my idea so I thought I'd post it here for yourconfusion amusement.
Hi David,
Here's the idea. Imagine a story board... imagine this...
Hopefully you have seen Terminator and The Full Monty (TFM)?
The ad opens with the back of a leather biker's jacket, not showing who is wearing it, going into Asda's Sheffield store at Easter. You might sense it is The Terminator at this stage. But how would Asda get Arnie to appear in one of their ads? No... surely not?
Scene cuts to shoppers in the Easter egg aisle, filling trolleys with their purchases. A young woman has a young child in a pink bunny outfit sitting in her trolley's baby seat. The woman is perusing the aisle of Easter eggs.
Cut to uniformed security guard Dave (Mark Addy from TFM) chasing Gaz (Robert Carlyle from TFM) down an aisle toward the front doors. Gaz is clutching a pile of boxed Easter eggs to his chest, as he runs to escape.
Cut back to the Easter egg aisle. Now we see Arnie, as himself, in his biker's jacket, standing the other side (from the camera) of the young woman with child. He's examining a Cadbury's creme egg in his hand. He sees the chase and looks toward the door. Cut to red button by door marked "Door Close".
Cut back to Arnie. He throws the egg... it's shown sailing through the store... it hits the red button just as Gaz is about to exit, the doors close, and he rebounds off them onto his back. The Easter egg boxes scatter. Gaz is apprehended by Dave.
Cut back to Arnie, with a smirk on his face. He looks directly at the baby in the pink bunny outfit, pink ears flopped forward, and says his famous catchphrase "Hasta la vista, baby!", only he pronounces it "Asda loves Easter, baby!"
THAT'S the punch line!
Now say "Asda loves Easter, baby!" yourself several times, in your best Arnie accent!.
See how well it works in place of "Hasta la vista, baby!"
Well... what do you think?
Needless to say, ASDA didn't run with my idea so I thought I'd post it here for your
