I found this via google - "Placing the bell keys on the left is easier to make from a keywork standpoint. Placing them on the right keeps them away from the leg if you play on the side. Placing them opposing on both sides (ie split) gives more strength on the tubing as the tone holes don't sit so close together"
not sure how accurate that explanation is, but split bell keys seem to have appeared at a certain stage of the saxophones evolution in the 1920's and then fallen out of favour...