Viking use similar marketing, I don't see what is wrong with that approach if that is the sound you want to try and achieve.Opens with, "All the things you are". Paul Desmond and Gerry Mulligan, 1962, Two of a Mind. So a sound created half a century ago to sell a brand new concept in modern saxophone. Err...No sale. Uh uh!
They both seemed happy speaking to camera, but maybe John Helliwell was more into giving his honest opinion rather than what the marketing people might have preferred. But a bit odd for an ad though.This is really a modern problem: some people are happy speaking to a camera, some are not.
Considering Selmer prices, they could have afforded a couple of thousands for a video of actual people playing it.Viking use similar marketing, I don't see what is wrong with that approach if that is the sound you want to try and achieve.
Expecting intelligence from possible customers? That is the negation of marketing.It reminds me of an as campaign I wrote some music for. The slogan was "It's good but not that good". It did well in the Uk, but my father in law who was a US ad executive couldn't believe they would run something like that, which relies on the target audience's sense of irony to get it.
Maybe he wasn't knocked out with the sax then, I`d probably sound the same if I was to review a horn which I thought was OK-ish .. whatever, there was nothing like the enthusiasm there was when (for instance) Jim Cheek reviewed the Sheppard Tenor .I can't see John Helliwell being uncomfortable talking to the camera or public as he was for a lot of the time Supertramp's MC at their concerts...